Snapchat is a social media platform that allows users to share photos and videos with friends. The survey found that 97% of users associate the terms Happy, Fun, Creative, or Trendy with Snapchat. 87% users consider Snapchat as the best platform compared to other platforms among the competition for using creative lenses/ filters, sharing special/happy moments with dear ones. 80% of users prefer Snapchat for celebrating festivals with loved ones. AR lenses are Snapchat’s #1 feature that aims to
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